Job Overview

Job details

Job type

• Full-time

Shift and schedule

• Weekend availability

 

Location

Mumbai, Maharashtra

 

Full job description

About OML:
Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder businesses include -:
Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.

Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.

Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.

1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.

GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

About GCN:
As the digital content division of OML Entertainment, we develop branded content with creators and influencers across various digital platforms and formats. We strive to drive digital campaign resonance through-the-line, backing our solutions with strong data insights and measuring impact all through.

Over the last 4 years, we have co-created more than 50 originals across nearly 15 content genres with over 20,000 content assets and worked with over 500 creators, building equity for the brands we work with. We have delivered campaigns in over 20 countries across South-East Asia, the Indian subcontinent, Africa, Middle-East, Europe & Latin America.

As a team, we’re passionate about content and pride ourselves on our data-led and creator-first approach - representing the brand’s interest and helping creators grow and develop when we engage with them.

Our teams are based out of Mumbai (India), Moscow (Russia) and Bangkok (Thailand) and are structured to plan and deliver campaigns for specific areas or clusters across the globe. As we’re expanding we’re looking for highly driven and motivated individuals to join us.

The campaign Associates will need to become specialists in the branded content and cultural landscape in India. They would need a strong entrepreneurial drive and the ability to deliver impactful and engaging content solutions throughout the year.

About the role :
We are looking for an individual with 4 to 8 of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers. If you are someone who is full of great ideas that can influence positive change through visual content and communications, check out more details below.

Key responsibilities:
Manage multiple accounts, and develop positive working relationships with clients at senior levels

Drive client retention, renewals, upsells and client satisfaction

Overseeing campaigns and projects to a specific schedule and within an agreed budget

Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign

Monitor campaigns and analyzes data obtained and make relevant changes in strategy to maximise impact and meet set KPI

Conduct research and study the social media landscape, trends, current benchmark patterns, and consumer behaviour

Plan the brands’ social media programming with the team based on monthly cadence, BAU, festive and marketing calendar

Maintain a healthy P&L for the team ensuring high efficiency, performance and profitability

Lead and encourage teams to perform to the best of their ability

Manage the team's workflow and load

Ensure timely team reviews & OKRs

Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development

Develop and execute influencer marketing strategies and creative campaigns

Ongoing identification and qualification of new influencer talent

Negotiate and contract influencers on behalf of our clients, particularly in securing advertising

rights for the content

Provide recommendations on contracted deliverables per influencer and activation strategies

Provide ongoing reviews of influencer-contracted deliverables

Identify and build relationships with prominent influencers and KOLs

Attend relevant events for networking and business purposes

Skills:
Well-versed with India’s digital content trends and creators

Strong written and verbal communication skills

Experience in having worked with youth-centric brands and managing their high volume and large scale influencer mandates

Experience in managing teams

Time management skills & ability to multi-task and wear multiple hats in an organization

Presentation skills - should be able to present plans to clients & break down briefs to in-house teams

Our values:
We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient

We demonstrate honesty, excellence and commitment to success

‘It’s not my job is not part of our vocabulary, we even stuff envelopes

We make mistakes, but only learn from them to build resilience

We take care of ourselves and our colleagues

We are our own managers

We are committed to equality and inclusion

We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Aside from the fact that you can chance upon your favorite comedians, bump into our furry friends while you grab a cup of coffee and get inside access to some of the coolest festivals in the country;

We ensure all our team members get enough down-time: We have monthly mandatory offs. We don't have a punch-in punch-out culture.

We are ready to level up everyday: You bring the passion, we deliver the (countless) opportunities.

We ensure everyone in the OML fam is taken care of: We offer free mental health care for all team members, we have gender neutral POSH & Parental leave policies, and our insurance policies extend to your in-laws as well!

We have fun while we're at it: Game Nights, FRI-YAYs, KnOML and much more!

We recognize talent: You bring the passion, we deliver the (countless) opportunities.

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.