Job Overview

???? Job Opening: Digital Marketing Manager

Location: Dehradun, Uttarakhand
Job Type: Full-time
Pay: ₹20,000 – ₹30,000 per month
Shift: Day Shift

???? Job Overview:

We are seeking a results-driven Digital Marketing Manager to take ownership of our Google Ads and Facebook Ads campaigns. The ideal candidate is a data-savvy performance marketer with deep experience in ad optimization, tracking, and ROI-focused strategies.

???? Key Responsibilities:

• Plan, execute, and continuously optimize paid ad campaigns on Google Ads and Facebook Ads

• Conduct keyword research, audience segmentation, and A/B testing to enhance ad performance

• Monitor key metrics such as CPC, CPA, CTR, ROAS, and make data-driven decisions

• Collaborate with design and content teams to build compelling creatives, ad copies, and landing pages

• Manage and allocate ad budgets to ensure maximum returns on ad spend

• Set up and monitor tracking tools like Google Analytics, Facebook Pixel, and UTM parameters

• Stay up to date with the latest ad trends, platform updates, and algorithm changes

• Prepare weekly/monthly reports and provide actionable insights for campaign improvements

✅ Requirements:

• Minimum 3 years of hands-on experience in managing Google Ads & Facebook Ads

• Strong knowledge of PPC strategies, retargeting, and audience targeting

• Expertise with Google Analytics, Meta Business Suite, and ad tracking systems

• Familiarity with Google Tag Manager (GTM), UTM tagging, and conversion tracking

• Experience with landing page optimization and A/B testing tools

• Strong analytical mindset with the ability to derive insights from campaign data

• Proficiency in writing effective ad copy and creatives

• Prior experience in B2C e-commerce, travel, or local service industries is a strong advantage

???? Work Location:

In-person – Dehradun, Uttarakhand

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