Job Overview

Job Title:

Head of Digital Marketing
???? Location: T-118, Ward No 6, Aam Bagh, Mehrauli, New Delhi, Delhi 110030
???? Job Type: Full-time
???? Job Category: Non-Faculty
???? Experience Required: 10+ Years

Position Summary:

K.R. Mangalam University is seeking an experienced and visionary Head of Digital Marketing to lead our digital transformation and marketing efforts. This role is pivotal in strategizing, executing, and managing end-to-end digital marketing campaigns that amplify our brand visibility, enhance student engagement, and significantly drive student enrolments.

Key Responsibilities:

???? Strategy & Planning:

• Design and implement a holistic digital marketing strategy aligned with institutional goals.

• Oversee planning and execution of targeted digital campaigns for brand awareness, engagement, and student admissions.

????️ Website & SEO:

• Manage and optimize the university’s website for performance, UX, and SEO (technical + on-page).

• Implement SEO best practices to improve search engine rankings and drive organic traffic.

• Monitor site analytics and derive data-driven insights to enhance visibility and user engagement.

???? Social Media Management:

• Develop and manage creative, engaging social media strategies.

• Oversee daily operations of official social platforms including Facebook, Instagram, LinkedIn, and YouTube.

• Promote institutional events, achievements, and updates to nurture community building.

???? Analytics, Reporting & CRM:

• Leverage analytics tools (e.g., Google Analytics, Meta Ads Manager) for campaign performance tracking.

• Monitor and update CRM – Merritto for lead tracking, automation, and performance reporting.

• Implement new features and enhancements in CRM and allied tools.

???? Lead Generation & Conversion:

• Drive high-quality lead generation strategies with focus on improved ‘Lead to Form’ conversion.

• Optimize marketing funnels to enhance engagement and streamline the enrolment journey.

???? Online Reputation Management:

• Monitor and respond to reviews, comments, and feedback across platforms to maintain a positive institutional image.

• Proactively manage negative content and ensure prompt resolution.

???? Budgeting & Resource Allocation:

• Manage the digital marketing budget (₹1 crore+ annually) ensuring optimal ROI.

• Allocate resources across platforms efficiently and adjust based on performance.

???? Team Leadership & Collaboration:

• Lead, guide, and mentor the digital marketing team.

• Collaborate cross-functionally with Admissions, Academic Affairs, and other departments to ensure marketing alignment.

???? Market Trend Monitoring:

• Stay updated on evolving digital marketing trends, tools, and platforms.

• Continuously refine strategies to stay ahead in the competitive educational landscape.

Qualifications & Experience:

• Minimum 10 years of experience in digital marketing with 5+ years in a senior leadership role.

• Proven experience in performance marketing, SEO, brand building, and lead generation.

• Demonstrated success in managing ₹1 Cr+ budgets and large-scale digital campaigns.

• Experience with tools including:

  • Google Ads, Facebook Ads, LinkedIn, YouTube

  • Google Analytics, Google Tag Manager

  • HubSpot, Zoho CRM, Automation Platforms

• Strong leadership skills and ability to manage agencies, vendors, and cross-functional teams.

• Excellent analytical and problem-solving abilities with a focus on data-driven decisions.

• Preferably from the education sector or other consumer-facing industries.

Why Join K.R. Mangalam University?

Be a part of one of Delhi NCR’s premier institutions. Here, your work will shape the future of thousands of students. You’ll be empowered to innovate, lead a talented team, and drive initiatives that make a measurable impact on both the institution and the lives it touches.

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