Job Overview

Job Title: Regional Key Accounts Manager

Location: Delhi, Varanasi, Gurgaon, Jalandhar, Chandigarh, Vijayawada, Chennai, Coimbatore, Ahmedabad, Mumbai
Experience: 5-8 years in Key Account business within the IVD (In Vitro Diagnostics) industry
Functional Area: Sales

Qualifications:

• BE / B.Tech / B.Sc. / M.Sc. / B.Pharma / Diploma

Job Description:

The Regional Key Accounts Manager is responsible for driving the sales and business development efforts for key accounts in the zonal region. This role requires strong customer relationship management, forecasting, strategic alignment, and business growth planning. The responsibilities are as follows:

Key Responsibilities:

1. Sales & Business Development:

   • Responsible for managing both existing and new key account sales within the zonal region.

   • Responsible for business development at the zonal level.

2. Key Account & Customer Relationship Management:

   • Manage and nurture relationships with key accounts to drive customer satisfaction and retention.

   • Foster positive relationships with key stakeholders in government business and institutions.

3. Sales Target & Profitability:

   • Forecast monthly/annual sales targets and execute them within the given time frame with accountability for profitability.

4. Growth Analysis:

   • Analyze the growth of key accounts versus the company’s share in the product category turnover, and create corrective action plans for further growth.

5. Strategic Alignment:

   • Align with the zonal team and share learnings to devise strategies for business growth across the zone.

6. Periodic Reviews & Account Management:

   • Conduct periodic reviews with key accounts to ensure alignment and growth objectives are met.

7. Promotions & Marketing:

   • Develop and implement innovative promotions for assigned products.

   • Promote products to customers at the defined frequency.

8. Lead Generation & Conversion:

   • Generate leads and convert them into successful sales.

9. Payment Collection Coordination:

   • Coordinate with customers, the credit control team, and relevant departments to ensure timely collection of outstanding payments.

10. Market Research & Reporting:

    • Study market trends, competitive scenarios, and report key insights to senior management.

11. Administrative & Reporting:

    • Prepare daily call reports, update attendance, and capture product complaints and opportunities on the system (TAB).

12. Support Marketing Activities:

    • Participate in Road Shows, CMEs (Continuing Medical Education), and product demonstrations to increase product visibility.

13. Skills Development:

    • Continuously update technical knowledge and improve selling skills to remain competitive in the market.

Let me know if you need further adjustments!

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